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A buyer’s journey can be hard to understand. As marketers, we like to paint the picture of a smooth progression that goes something like this: Awareness. The buyer first becomes...

No one does content marketing for the sake of it. Every campaign has a purpose. For 36% of marketers, that purpose is to generate leads. Meanwhile, 27% say their main content...

Creating high-quality content takes a lot of time and effort. That’s why it’s crucial that, before you start writing a blog post, you have a clear promotional plan — not just for...

Even if you’re totally new to the world of content marketing, you’ve likely encountered dozens (or hundreds, or thousands) of articles discussing the importance of creating a...

Would you rather read a blog post packed with relevant, visually engaging imagery? Or one that’s nothing but text? Most people would choose Option A. But finding images for blog...

There’s no denying it: blog posts are getting longer. In fact, research shows that the average blog post length increased by an astonishing 75% from 2014-2021. Of course, just...