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How Might a Business Use a Blog in Sales and Marketing Campaigns?
Blogging isn’t just a bit of fun; a nice way for your CEO (or more likely your marketing exec) to share whatever’s on their mind. Executed effectively, blogging has a huge impact...
RESOURCE: How to Create a Brand Tone of Voice (TOV) Guide
To compete in today’s business world, brands need to stand out. And the best way to do that is by positioning yourself as a clear voice within your industry. That’s where your...
How to End a Blog Post: 7 Ideas for Your Next Article
Every writer struggles with the question of how to end a blog post. You’ve spent hours crafting the perfect article, full of fascinating thoughts and game-changing insights. But...
How to Add ALT Tags to Images in WordPress
Search engines have never been more sophisticated at interpreting our queries and coming up with the right information. But they can’t do it all on their own. To produce...
Copywriting vs. Content Writing: What’s the Difference?
Writing: it’s all just words, right? Actually, not really. Some words and phrases might be written, replaced, and generally fretted over for hours, because each one needs to be...
How Does Blogging Help SEO?
Blogging is one of the oldest digital marketing tactics out there. But it’s still extremely popular, with Orbit Media revealing that about half of bloggers post weekly or several...
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