You need content – and lots of it.

But you’re faced with only so many hours in the day and a finite number of content marketing team members. Most people will advise that the best way to get all that content is to outsource it.

You post a job listing. You pick the lucky applicant from the hundreds of proposals, assign an article, and offer a few insights on the subject.

You get a first draft … it’s lackluster at best (and unintelligible at worst).

Read the full article on Content Marketing Institute