THOUGHT LEADERSHIP CAMPAIGN

WHAT’s INCLUDED

Build authority by publishing guest articles on high-value industry websites. Content Conquered makes the process hands-free. 

  • Comprehensive “Authority Playbook” that identifies key knoweldge gaps based on your competitive landscape, industry trends, SEO keywords and more to drive campaign strategy.
  • 10 articles published to high DA industry websites or trade publications.
  • 1 lead magnet funnel pack, including 1 fully-designed lead magnet, landing page + opt-in copy, post-download email autoresponder sequence, landing page + autoresponder setup, and visual CTA banners.
  • Monthly Quora research + responses.
  • Monthly link building and social outreach content promotion.
  • Monthly performance analysis and metrics reporting.

Boost your personal or business brand with a Thought Leadership Campaign that puts your expertise in front of your peers – and your prospective customers. Our in-depth “Authority Playbook” reveals critical messaging opportunities that will allow you to differentiate yourself or your organization by building perceived authority.

Choose the Thought Leadership Campaign if:

  • You’re a new company that wants to shortcut the process of building a brand reputation
  • You lack brand recognition in your industry, compared to your peers
  • You want to be considered for speaking engagements, book deals or other opportunities
  • You want to elevate your personal or business brand to work with a new level of clients

The Thought Leadership Campaign requires a 12-month minimum commitment. Participants enjoy a 10% discount off a la carte pricing for included services.

POSSIBLE ADD-ONS

Build the package that best meets your organization’s content needs.

HUBSPOT IMPLEMENTATION

Maximize ROI and reporting by implementing Hubspot’s Marketing Hub, Sales Hub and CRM tools.

SAAS CONTENT PACKAGE

Add SaaS-specific content, including demo copy, FAQs, and knowledgebase process tutorials.

EXPANDED ON-SITE CONTENT

Complement your investment in thought leadership content with high-value on-site resources.

SALES ENABLEMENT

Add fully-designed case studies with sales enablement training to support buyers at every stage.

PROGRAM BUILDOUT

Ensure consistent results with a brand content style guide and 3-month editorial calendar setup.

CUSTOM RESEARCH

Boost your profile in your industry with custom research based on interviews, surveys or internal data.