Freelancing is a hot topic these days—and for good reason. Upwork’s 2017 Freelancing in America report found that the freelance workforce has grown at a rate 3X faster than the overall U.S. workforce since 2014. At that rate, the report predicts that freelancers will represent more than half of all U.S. workers by 2027.
That growth is changing the way businesses get things done. While freelancers enjoy the flexibility of setting their own schedules and choosing projects that interest them, companies benefit by greater access to specialized talent and paying for the talent they need, when they need it.
How can your business tap into the freelance talent pool? Here’s a quick primer on who these flexible workers are, where you’ll find them, and how you can partner with them to help get things done in the coming year.