CONTENT TURNAROUND CAMPAIGN

WHAT’s INCLUDED

Earn maximum value from your content marketing investments by revitalizing underperforming assets and campaigns.

  • Comprehensive “Content Playbook” based on buyer personas, competitive landscape, industry trends, SEO keywords and more to drive campaign strategy.
  • Content audit of existing website content to understand performance trends and identify turnaround opportunities.
  • 1 monthly “hub and spoke” content cluster including 4 new SEO blog posts and 1 long-form blog post based around a high-performing target SEO keyword.
  • Optimize and update 4 blog posts per month.
  • 1 lead magnet funnel pack, including 1 fully-designed lead magnet, landing page + opt-in copy, post-download email autoresponder sequence, landing page + autoresponder setup, and visual CTA banners.
  • Monthly link building and social outreach content promotion.
  • Monthly performance analysis and metrics reporting.

 

You invested in content. So where are all those big results you were promised? The reality is that not all content is created equally. The Content Turnaround Campaign dives deep into your existing content to figure out what’s going on and to get your campaigns back on solid ground.

Choose the Content Turnaround Campaign if:

  • You have content that isn’t performing the way you expected
  • You’ve worked with content providers in the past who haven’t delivered the results you promised
  • You’re new to an organization and want to develop a game plan for going forward with their existing content
  • Your company has made major changes that mean your existing content no longer serves your audience

The Content Turnaround Campaign requires a 6-month minimum commitment. Participants enjoy a 10% discount off a la carte pricing for included services.

POSSIBLE ADD-ONS

Build the package that best meets your organization’s content needs.

HUBSPOT IMPLEMENTATION

Maximize ROI and reporting by implementing Hubspot’s Marketing Hub, Sales Hub and CRM tools.

SAAS CONTENT PACKAGE

Add SaaS-specific content, including demo copy, FAQs, and knowledgebase process tutorials.

AUTHORITY BUILDING PACKAGE

Invest in off-site thought leadership through guest contributions on industry sites and Quora responses.

SALES ENABLEMENT

Add fully-designed case studies with sales enablement training to support buyers at every stage.

PROGRAM BUILDOUT

Ensure consistent results with a brand content style guide and 3-month editorial calendar setup.

CUSTOM RESEARCH

Boost your profile in your industry with custom research based on interviews, surveys or internal data.