COMPREHENSIVE CONTENT CAMPAIGN

WHAT’s INCLUDED

Full-funnel content engagement incorporating strategic planning, content execution, promotion and ongoing evaluation.

  • Comprehensive “Content Playbook” based on buyer personas, competitive landscape, industry trends, SEO keywords and more to drive campaign strategy.
  • 8+ monthly blog posts, including topic ideation, copy, editing, meta tag development, custom graphics, internal/external linking, and CMS uploading.
  • 4 quarterly lead magnet funnel packs, including fully-designed lead magnets, landing page + opt-in copy, post-download email autoresponder sequence, landing page + autoresponder setup, and visual CTA banners.
  • Monthly content promotion, including email newsletter creation, social updates, and manual outreach to social influencers.
  • Paid search and social content promotion campaigns, including ad creatives, initial testing + ongoing optimization.
  • Monthly performance analysis and metrics reporting.

Designed with modern content marketing best practices in mind, the Comprehensive Content Campaign delivers start-to-finish content results. Run the program in tandem with your existing marketing department or outsource your entire content marketing function to Content Conquered.  

Choose the Comprehensive Content Campaign if:

  • You don’t have an existing content program and want to get up-to-speed quickly
  • Your existing content program isn’t working and you aren’t sure why
  • You don’t want to deal with the hassle of recruiting your own freelance creative team
  • You need to quickly prove results to investors or board members

The Comprehensive Content Campaign requires a 12-month minimum commitment. Participants enjoy a 15% discount off a la carte pricing for included services.

POSSIBLE ADD-ONS

Build the package that best meets your organization’s content needs.

HUBSPOT IMPLEMENTATION

Maximize ROI and reporting by implementing Hubspot’s Marketing Hub, Sales Hub and CRM tools.

SAAS CONTENT PACKAGE

Add SaaS-specific content, including demo copy, FAQs, and knowledgebase process tutorials.

AUTHORITY BUILDING PACKAGE

Invest in off-site thought leadership through guest contributions on industry sites and Quora responses.

SALES ENABLEMENT

Add fully-designed case studies with sales enablement training to support buyers at every stage.

PROGRAM BUILDOUT

Ensure consistent results with a brand content style guide and 3-month editorial calendar setup.

CUSTOM RESEARCH

Boost your profile in your industry with custom research based on interviews, surveys or internal data.