by Sarah Rickerd | Apr 6, 2018 | ContentMarketingInstitute.com
You need content – and lots of it. But you’re faced with only so many hours in the day and a finite number of content marketing team members. Most people will advise that the best way to get all that content is to outsource it. You post a job listing. You pick the...
by Sarah Rickerd | Feb 13, 2018 | ContentMarketingInstitute.com
A fundamental principle of content marketing is that you must keep your readers engaged. In fact, 60% of B2B and 56% of B2C marketers consider this a challenge, according to our annual content marketing research. You can do this in a number of ways, but writing...
