B2B LEAD GENERATION CAMPAIGN

WHAT’s INCLUDED

Connect with potential buyers with a middle-of-funnel content campaign that combines high-value assets and targeted outreach.

  • Customer analysis, competitive landscape analysis, content-specific SEO keyword report, and industry trends report to shape content strategy.
  • 2 lead magnet funnel packs, including fully-designed lead magnets, landing page + opt-in copy, post-download email autoresponder sequence, landing page + autoresponder setup, and visual CTA banners.
  • 1 fully-designed case study with sales enablement training.
  • Paid search and social content promotion campaigns, including ad creatives, initial testing, ongoing optimization and retargeting.
  • Monthly link building and social influencer outreach for content promotion.
  • Monthly performance analysis and metrics reporting.

By some estimates, as much as 80% of the marketing content created for teams is never used. Don’t waste your valuable spend on content that’ll never see the light of day. Content Conquered’s B2B focused-process dives deeply into your sales process to identify opportunities to support your B2B lead generation efforts with content.

Choose the B2B Lead Generation Campaign if:

  • You sell a high-dollar product or service
  • You have long sales cycles requiring ongoing nurturing
  • You’re selling to large buying committees or organizations with multiple decision-makers
  • Supporting your sales team is a higher priority than organic search visibility

The B2B Lead Generation Campaign requires a 6-month minimum commitment. Participants enjoy a 10% discount off a la carte pricing for included services.

POSSIBLE ADD-ONS

Build the package that best meets your organization’s content needs.

HUBSPOT IMPLEMENTATION

Maximize ROI and reporting by implementing Hubspot’s Marketing Hub, Sales Hub and CRM tools.

SAAS CONTENT PACKAGE

Add SaaS-specific content, including demo copy, FAQs, and knowledgebase process tutorials.

AUTHORITY BUILDING PACKAGE

Invest in off-site thought leadership through guest contributions on industry sites and Quora responses.

SALES ENABLEMENT

Add fully-designed case studies with sales enablement training to support buyers at every stage.

PROGRAM BUILDOUT

Ensure consistent results with a brand content style guide and 3-month editorial calendar setup.

CUSTOM RESEARCH

Boost your profile in your industry with custom research based on interviews, surveys or internal data.