Your website copy is responsible for more than just presenting your visitors with basic information. In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines.
How can you ensure that it’s working the way you want it to? Testing. Sometimes the tiniest change in word choice can have a major impact on your conversion rates. While the difference between a checkout button that reads “Add to Cart” rather than “+Cart” might seem insignificant, it can significantly alter your website’s performance.
Still not convinced? Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions.