A fundamental principle of content marketing is that you must keep your readers engaged. In fact, 60% of B2B and 56% of B2C marketers consider this a challenge, according to our annual content marketing research. You can do this in a number of ways, but writing entertaining content that is full of personality has proven to be one of the most effective.
Writing entertaining content, however, can be a challenge. To help make your next content pieces really shine, here are 10 easy-to-implement tips for packing more personality into your writing: