Content marketing has been transforming the marketing world for years. And whether you’re a skeptic wanting more results or a devout believer overhauling your entire marketing department, many experts continue to believe it’s the way of the future. The Content Marketing Institute defines content marketing as a style: “focused on creating and distributing valuable, relevant, […]
Personal branding is such a buzzword these days. Marry it to content marketing, and you’ve practically got yourself a swarm (see what I did there?). But don’t believe it’s all hype. There are tangible benefits. How do you go about implementing an effective content marketing strategy for your personal brand? Whether you’re starting out in […]
A simple Google search will tell you there are many successful writers and bloggers out there, all skillfully weaving words of wisdom and entertainment that others are eager to read and share. Yet for the number of successful blogs and websites out there, many more fail.