Content marketing has been transforming the marketing world for years. And whether you’re a skeptic wanting more results or a devout believer overhauling your entire marketing department, many experts continue to believe it’s the way of the future.
The Content Marketing Institute defines content marketing as a style: “focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience,” eventually spurring consumers into action.
It boils down to, “the belief that if we as businesses deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.” The concept is easy enough, but how can you build a process that will allow the best ideas to flow? Here’s some great advice from enterprise-level leaders on how to get started: